Design Product Partner · Fractional Head of Design · AI Acceleration

Design that connects user experience to business outcomes

I partner with founders and product teams to make critical product decisions — pairing strategic UX and product thinking with AI-accelerated execution that actually moves the business forward.

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Clarity before execution

Most products don't fail because of bad UI.

They fail because teams build the wrong things, in the wrong order, for the wrong reasons.

That's where a partner comes in.

With 18+ years across startups, scale-ups, and enterprise, I work as a strategic design partner — helping teams decide what to build, what to fix, what to ignore, and what will actually move revenue, adoption, or retention.

  • What to build
  • What to fix
  • What to ignore
  • And what will actually move revenue, adoption, or retention

Since 2010

I've partnered with growth-stage startups and established brands to bring clarity to product strategy, align execution, and build systems that scale.

Turn vague product ideas into clear, testable strategy

Great companies don't fail from lack of ideas — they fail from lack of alignment and validation. I pressure-test raw ideas, find the highest-leverage opportunity, and translate vision into a strategy the whole team can execute against.

Identify UX decisions that are silently costing revenue

Most revenue leaks look like small friction points — unclear messaging, confusing flows, misplaced hierarchy, weak onboarding, buried value. I uncover the subtle decisions that quietly suppress conversion, retention, and expansion.

Design systems, flows, and experiences that scale

Most teams design for the next release. I design for the next stage of the company — scalable experience architecture that aligns product, engineering, and business so the product can evolve without constant redesign.

Align design, product, and business goals into one system

When these functions operate in silos, progress slows and decisions conflict. I bring them into alignment through a shared system — where experience, roadmap, and revenue reinforce each other instead of competing.

In their words

Trusted by founders and product leaders.

Zach is a brilliant design partner — from the first strategy session we knew he could change the future of our business. The most consistent feedback we receive is on the simplicity of our product. If you're building new tech, add Zach to your team.

Jon Co-Founder at PayRecs

Zach was my UX partner while we were evolving the servicing ecosystem at Hopper. He consistently paired strong execution with clear strategic thinking, navigated complex conversations with product and CX leadership with empathy and clarity, and helped drive alignment across teams.

Jim Product Manager at Hopper

We worked with Zach on several UX/UI initiatives, and he was an outstanding addition to our team. He brought not only strong execution, but strategic product alignment that made a meaningful impact. We highly recommend him as a design and product partner.

Ciarda VP of Product Design at Gartner

After the new experience was implemented, we met with several of our largest clients in New York. Within 15 minutes, everyone was confidently using the product. The clarity and strategic improvements Zach brought made a significant, measurable impact.

Dave Founder at ShowSeeker

How I work

This isn't "make it look better" work.

Every engagement starts with thinking, not screens. AI accelerates the delivery — it doesn't replace the judgment.

  1. Business & product context analysis
  2. User behavior and friction mapping
  3. Strategic UX decision-making
  4. Clear tradeoff documentation (what we don't build)
  5. High-quality UI/UX execution once direction is locked
  6. AI-accelerated delivery — prototyping, systems, and internal tools that compress timelines

You don't just get designs — you get confidence in the direction.

Ways to work together

Four ways to bring me in.

01

UX Growth Diagnostic

A focused, senior-level analysis of your product to identify the UX & product decisions costing you revenue.

Ideal for — Founders, PMs, and leadership teams who need clarity before investing more time or money.

02

Strategic Product & UX Design

End-to-end strategy and execution for new products, complex workflows, or major redesigns.

Ideal for — Teams building something new, or realizing their current product isn't scaling.

03

Fractional Head of Design

Ongoing strategic oversight across product, UX, and design decisions.

Ideal for — Companies that need senior design leadership without hiring full-time.

04

AI Acceleration & Automation

New

Bring AI into how your product and team actually work — accelerating design and delivery, and automating the repetitive work that slows the team down. Augmentation, not replacement: your people move faster and focus on higher-value work.

Ideal for — Teams that want to ship more and grow without adding headcount.

Selected work

A sample of my work — from startup to S&P 500.

On-going partnership with PayRecs on future-state feature ideation and product concepting to improve discoverability, retention, and engagement.

UX StrategyUI ExecutionWeb app

Square co-founder Jim McKelvey's team brought me in to help validate and conceive Invisibly — a new product that helps people leverage their spending habits.

UX StrategyUI ExecutioniOS appWeb app

Partnering closely with DriveCentric across a number of products, feature sets, and R&D initiatives over years.

iOS appWeb appsCustom InterfacesR&DProduct Strategy

Close collaboration with bchex to rethink and redesign their core platforms (chexpass, chex365 & mystory) as a cohesive, integrated experience.

UX StrategyWeb appsCustom InterfacesUI Execution

Working with the founder of BetterGood to roll out a more intuitive experience, visual redesign, and design system for a go-to community-engagement solution.

UX StrategyUI ExecutionDesign SystemWeb app

An on-going partnership with VolunteerHub to help them create the most comprehensive and user-friendly volunteer management software.

UX StrategyUI ExecutionDesign SystemWeb apps

Top-to-bottom rollout of new branding and elevated UX/UI to help CartStack become a state-of-the-art multichannel cart-abandonment & customer-recovery platform.

UX StrategyUI ExecutionDesign SystemCustom InterfacesWeb apps

Partnering closely with Chatsi's founder to conceive an innovative new form of shopping AI that cleanly integrates with Shopify.

UX StrategyUI ExecutionDesign SystemCustom Interfaces

Closely collaborating with the Chronicle Medical team to deliver MVPs from concept to dev-ready designs.

UX StrategyUI ExecutionDesign SystemWeb apps

Partnering with the EllaVox founding team to work through complex AI interfaces — redesigning their web app while making an intuitive core flow that matched their vision.

UX StrategyProduct StrategyUI ExecutionDesign SystemWeb app

Evolving Everblue's new product through UX strategy, plus UX/UI to help their users monitor and quickly complete home energy rebates.

UX StrategyProduct StrategyUI ExecutionDesign SystemWeb app

Partnering with Gartner, one of the top business-insight and executive-decision-making platforms, on a number of products and feature sets.

UX StrategyUI ExecutionWeb apps

Working with the team at ExF to roll out a category-defining brand for the new Gilley's Casino website.

WebsiteConversion design

Conceiving an innovative new AI product for Gloo's users to harness the power of AI for a Higher Purpose.

UX StrategyMVP ConceptsUI Execution

Collaborating closely with Hopper's in-house product teams on design ideation, research, and strategy for their trip-insurance products.

UX StrategyUX ResearchUI ExecutioniOS appWeb app

A mobile overhaul for Juggernaut AI, the category-leading powerlifting app — new features and a progressive design roadmap to boost engagement and user longevity.

UX StrategyUX ResearchUI ExecutioniOS app

Going from concept to MVP iOS product for Kindbridge Behavioral Health, aiding in the treatment of mental-health issues and behavioral challenges.

UX StrategyProduct StrategyDesign SystemiOS appUI ExecutionDesign Leadership

Redesigning Labcorp's digital ecosystem and vision to support growing offerings. The result: a clearer experience and lifts across checkout, product search, and cart performance.

UX StrategyDesign SystemConversion OptimizationUI ExecutionConversion Leadership

A new mobile experience for Mad Mobile making POS ordering easier — reimagined dashboards, streamlined order flows, and a feature that helps restaurants better serve their guests.

UX StrategyProduct StrategyDesign SystemiOS appUI Execution

Rapid transformation and reconstruction of Monorail, the wealth-management platform. Recently acquired by Parlor.

UX StrategyDesign SystemiOS appUI Execution

Partnering with the ShowSeeker founding team to conceive an innovative cloud-based order-management system. Since acquired by Spectrum.

UX StrategyDesign SystemDesign LeadershipUI ExecutionWeb app

Creating a new, visually engaging, high-converting website for Snagajob that elevates core product experiences.

UX StrategyWeb DesignUI ExecutionWeb app

Partnered with Velou to turn static catalogs into agent-ready product data — supercharging ads, search, and personalization as autonomous shopping agents reshape the path to purchase.

UX StrategyWeb appUI ExecutionProduct design

Ready to make smarter product decisions?

Let's Talk